Daniel Jarrahi Discusses the Wellness and Flavor Fusion of ZAFR
In the world of modern beverages, consumers are increasingly drawn to drinks that combine great taste with genuine wellness benefits. ZAFR, a sparkling saffron soda founded by Daniel Jarrahi , reflects this shift perfectly. It brings together the richness of saffron with refreshing carbonation and natural ingredients, offering a balance between indulgence and mindful living. Reimagining Saffron for the Modern Consumer Saffron has long been regarded as one of the world’s most valuable spices, known for its golden color, subtle aroma, and centuries-old wellness benefits. Traditionally used in food, tea, and medicine, it represents calmness, clarity, and celebration. Daniel Jarrahi recognized the potential to bring saffron into a new form, one that aligns with the lifestyles of today’s health-conscious and design-driven consumers. ZAFR was created to modernize saffron without losing its authenticity. Each bottle combines cultural heritage with contemporary taste, resulting in a beve...